So Coffeemate was hosting a coupon for a free bottle of Coffeemate creamer. They did everything right, created a Facebook Event, linked out to all the coupon blogger sites and etc. They were so good in their adverstising that they forgot one important thing…
Make sure you have enough bandwidth and etc to actually support the MASSIVE amount of traffic your website will get! So, the thousands of people who want the coupon can’t get it because
Server is too busy
which is what comes up at the page itself.
Companies get so wrapped up in the selling that they fail realize the implications of beefing up their server. Now people are pissed because they can’t get their coupon and they are hating Coffeemate because of it. I think that International Delights owes Coffeemate a big thanks for sending people their way! While it’s not for a free bottle of creamer, here is a coupon for International Delights!
If only companies would realize the effect of internet marketing and heed the warnings of us nerds!

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